A year where I have been able to create a sizable audience and improve my writing skills while having fun working on it.
Although over 300,000 people weekly visit my I Love Failure Facebook page, only a tiny percentage of the visitors share my blogs or like the page.
I see the traffic going through my page, but it is like ghost traffic… my readers do not leave a mark or a foot print.
So I have been thinking, why my audience does not share my writings?
All my readers understand that in order for an individual to succeed one must go through failures and many defeats. Despite the fact that they are aware of this rule, they do not want to be related to failure; they are ashamed or afraid of failure.
Like always I have to question:
Why people are frightened, scared, terrified, fearful, shamefaced, guilty, repentant, apologetic, embarrassed, mortified, humiliated about FAILURE?
Why, the answer is easy…
We live in a society that has winners or losers.
At school from an early age we are taught to admire success and to distance ourselves from failure; success is great and failure is worthless.
Our school system is made for kids to memorize facts and to be graded on how well they were able to memorize those facts. With good memory you get an A, become an honor student and admired by everyone. These kids enjoy continuous success with out really being tested in life.
Only a few teachers are willing to teach kids to think for themselves, to use their minds, try new concepts, take risks, to be independent and most importantly to accept failure and to cope with it. These teachers understand that a grade is not as important as the effort made and the lessons learned.
We are taught to worship perfection. We admire the student that has a perfect GPA, has a perfect attendance record and never misbehaves. We are made to believe that this person would make the perfect professor, spouse, employee or even a magnificent leader.
We are so wrong…
Perfection means that this person has never really been tested and has never taken risks. This person has only been following instructions.
An untested person is likely to break down under a hostile environment, which are the difficulties and challenges of the real world. Continuous success makes you blind and makes you confortable with the environment. You begin to drift and stop looking for opportunities thus losing the ability to adapt and change.
To RISK is to have the possibility that something unpleasant or unwelcome will happen. When we take risks we will fail, no exceptions! And when we fail, we learn to cope with it and we learn to manage failure.
A few years ago, I became too comfortable and too confident with my continuous success and began to drift allowing the currents to handle me. At that moment I was partially sighted and failed to see the changes taking place in my business and family. I lost vision of reality and the result was a collision; a strong collision.
I ruined a couple of my businesses and almost destroyed my family.
The result of this collision was what I lost in wealth I gained in knowledge.
First I learned that I would not allow myself to be a drifter again and most importantly I understood that through failure a person develops persistence and learns to assimilate difficulties.
Do not take me wrong, through my writing and speeches my goal is to motivate people to follow their dreams, aim high and succeed and to understand that failure is just a lesson in life that comes before success.
On the other hand, I do not promote self-satisfaction, self-congratulation or self-regard. Success is a temporary stage and we can’t allow ourselves to move passively and become complacent with the current situation.
Now, understanding that people do not appreciate, do not like to acknowledge and they do not want to be related to FAILURE;
how am I going motivate people to share my writings or to press like on my FB page?
I have come up with a great solution… I am going to change the tittle of the blog from “I Love Failure” to “I Love Success”; I am almost certain that with this new title over a million shares and likes will appear in no time.
This solution could work, but it would change completely my mission for I Love Failure: “A platform dedicated to show how great things result from failures!”
From my own experience I know that with perseverance and determination you can accomplish anything. I will keep working on my blog convinced that my numbers will grow in a steady pace.
“Failures are the speed bumps in life that matter! They are not regrets but small disappointments that wake up the strength within us! Failures are the process of learning and improving! Without failures we simply are at a status quo! Success is built on many failures" - Mauricio Fraga-Rosenfeld
“It's fine to celebrate success but it is more important to heed the lessons of failure.” - Bill Gates
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