We despise it and we fear it but it is inevitable!
Now, here is a thought:
Failure is an experience and is up to us to decide how to deal with it. We could allow it to devastate us and surrender, or we could be keen on it and seize it.
Accepting failure is the requisite for success. Every failure is a tool, a tool that builds self-confidence and character; a tool that builds a sturdy foundation.
Failure makes us wiser, resilient and it's good for us.
In the end, if we view failure as a reason to give up, we will never discover our potential!