So, here is the question: How did I manage to get so many people to follow my writings as a Latino that speaks a funky English and has difficulty writing and frequently sounds confused?
Easy… People relate to people they can connect with.
Your friends and the individuals that you enjoy talking and listening to, frequently are the ones that you feel close to.
If I had presented myself as a dapper, eloquent, handsome guy; a flawless man, a “James Bond” type of guy, my readership would be diminutive.
Why? Because the majority would not be able to relate to me, I would be seen as a star that is too far to reach.
- I use writing as a tool to communicate my thoughts to others. When I have a useful message or idea to share and is presented in a simple manner, people listen.
However, if I try to convey the same message using a fancy vocabulary, trying to sound illustrious, I will lose them. They would see right through the facade.
Here is the lesson:
If you want people to listen to you, share your thoughts and expertise in a simple, clear & straightforward way.
Create a connection when sharing your thoughts and do not get complicated.